JOHNSON & JOHNSON BABY OIL
Radio
J&J Baby Oil is not only great for babies, it's also an excellent way for women with dry skin to lock in moisture. When used after the shower, it helps keep skin soft and supple the whole day long.
The client asked for one radio spot but enjoyed the the scripts so much, they produced three, which ran in four metropolitan markets, including Raleigh-Durham, NC and Rochester, NY.
"Masseuse" link
"Co-Worker" link
"Pedicure" link
Agency: Lowe