BARNES & NOBLE COLLEGE BOOKSELLERS
Work Hard. Play Hard.
Barnes & Noble owns and operates the official on-campus college bookstores at over 500 universities and colleges across the U.S., selling books and gear to nearly 500,000 students. Barnes & Noble College Booksellers came to McCann to rebrand their image. We came up with a new tagline (“Work Hard Play Hard”) and produced the campaign currently on view at all their bookstores nationwide.
Partner: Virginia Sin
Agency: McCann Erickson
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