AVIS
Caught In The Act
We presented this work to Avis to support 2007's "Your Other Car" campaign. Based on the successful TV campaign that suggested drivers were "cheating" on their regular cars, we put together a web and out-of-home campaign that showed drivers "caught in the act" of enjoying their Avis rental.
We'd use the web to show funny footage of people having moments of enjoyment, filmed or photographed in classic private-eye mode: from hidden security camera, shaky handheld footage, etc.
Art Director: Kerry McCashin
Agency: McCann Erickson
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